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Customer experience research and design firm is recognized for its growth and contributions to the region’s economy.

April 11, 2013 – Red Privet, a Harrisburg-based user experience research and design firm, was named Start-up Company of the Year at the PA Tech Awards on Tuesday, April 9th. Red Privet was recognized for showing impressive and rapid growth since it was founded in 2009.  Despite challenging economic times, the company has consistently doubled its revenue and, in 2012, saw a 100% increase in its client base, resulting in the need to triple its staff of researchers, designers, and developers.

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Usability Testing with Kids

By Becky Chan

When working with children, you have to be prepared for almost anything – and the same goes for usability testing with them.  While being over-prepared is important and necessary, being able to work on your toes is what makes a usability testing experience successful. Testing with children is fun and interesting and you will be surprised what this generation of children is capable of doing with today’s technology.

Let’s Explore!

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November 8, 2012, marked the 7th annual World Usability Day, celebrating and promoting user experience and universal usability in design, engineering, and the development of global systems to make the world a more effective, safe, and human-friendly place. Red Privet observed the date by hosting a webinar on Patient Experience in healthcare, and the value of developing a  patient-centered business model. Hosted by RP President and Founder Matt Hummel, and Head of Business Development, Jim Zito, the webinar explored the characterization of the patient experience continuum, how to mitigate risk with a research-based, user-experience design process, and the ROI of improved overall patient experience within healthcare organizations.

Missed November 8th’s Patient Experience Webinar? Catch up on the discussion and the benefits of a great patient experience with the Powerpoint used in their presentation, available at the link below.

Click here to view the webinar presentation in PDF form.

Patient Experience Webinar:  Thursday, Nov. 8 2012 at 11:30 am EST.

Red Privet has a holiday coming up – November 8, or “World Usability Day,” promoting user experience design to improve worldwide technologies and infrastructures. This year, to commemorate the occasion, Red Privet is hosting a webinar on an emerging focus in the healthcare industry: Patient Experience. Led by Red Privet founder and CEO Matt Hummel, the conference will explore usability trends in healthcare, with special attention to the way digital products and services can shape a patient’s experience and improve delivery of care.

The webinar will go live at 11:30 am, EST. Specific conversation points will include the characterization of the patient experience continuum, mitigating risk with a research-based, user-experience design process, and the ROI of improved overall patient experience within healthcare organizations.

Also known as “Make Things Easier Day,” the first annual event was established and sponsored by the Usability Professionals’ Association in 2005. The holiday acknowledges the ubiquity of technology in human interaction, and fosters the humanization of these technologies to better serve the people that use them. Last year’s “World Usability Day” set a record with over 40,000 people participating in events in 44 countries.

As the modern healthcare industry evolves daily, patient experience is becoming increasingly valuable to both the organizations that provide care and the patients who receive it. Join Red Privet’s dialogue as we explore how improved Patient Experience actually lowers costs of care, improves patient satisfaction, and empirically produces better healthcare outcomes.

Life is hard, and Red Privet is committed to making it easier.

Register Now.

by Matt Hummel

“Patients were coming to us for our high quality care, but they did not like us very much.” - Toby Cosgrove, MD, CEO, Cleveland Clinic


In May of last year, I attended the Cleveland Clinic’s Patient Experience: Empathy & Innovation Summit and returned pretty excited about the growing presence of user experience thinking in the world of healthcare.

What Is Patient Experience

Patient Experience, a young but emerging field, is introducing to healthcare the notions Service Design thinking brings to the service industry. The Beryl Institute defines it as, “The sum of all interactions, shaped by an organization’s culture, that influences patient perceptions across the continuum of care.” Essentially, it translates to the intentional design of every interaction a client has with a healthcare organization, “before, during, and after delivery of care,”[i] intended to improve the experience and, consequently, the end result.

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